Green or Greenwashing?
TLDR: Explore which companies are actually decarbonising, not just greenwashing
Which companies are genuinely committed to sustainability, and which are just greenwashing?
Our analyst Natasha used brief.green to analyse the sustainability reports of the 50 largest market cap companies with net zero targets, assessing whether they're taking basic best practice actions to achieve them.
Compare between peers, and dig into every data point to see the evidence behind each company's practices.

Key takeaways:
- Biggest gap: only 40% have a clear policy on carbon offsets in their decarbonisation plans
- 100% have committed to frequent progress reporting on their net zero goals
- Healthcare sector had the strongest practices; financial sector scored lowest
This level of granularity and quality would historically have taken weeks for one analyst to complete. With brief.green, it took Natasha a couple of hours end to end.
Who else is green-washing?
Create your own workflow assessing companies' sustainability in brief.green. Or, try our existing greenwashing detector to extract and verify sustainability claims across a wider range of issues, not just net zero.
See you next Wednesday!
Natasha and the ClimateAligned team
Explore our products:
app.climatealigned.co - Access our labelled bond data service with insights on 30,000+ bonds. Check out a free sample!
brief.green - Run AI-powered ESG assessments on-demand. Sign up for free!
Want to learn more about what we do? Visit climatealigned.co
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